One of the things that we have been playing with is setting up individual micro-sites that will expand out information about a loan program. One of our recent efforts about the FHA refinance streamline program seems to be getting some traction and people are finding it useful.
How many micro-sites are needed for individual loan programs? I don’t know for sure, but we build them so that there is more information about the loan program, include relevant news information about the program and set it so that it is not targeted towards people only in Arizona (we work in many more states than just Arizona) and try to make it a source of relevant information for people searching on information about this product.
How many people are looking for information about the FHA refinance streamline program? I don’t know for sure, but with interest rates so low, if you are currently in an FHA loan… you probably should be.